|Поиск научно-технических статей по терминологии специальности

Маркетинг
abc barriers
absorptive capacity
accelerating innovation diffusion rates
accounting change
accounting change adaptation
accounting innovation
accounting knowledge
accounting knowledge integration
activity-based costing
activity-based management
adaptation strategy
administrative innovation
administrative innovation-competitive advantage relationships
adopting organization
adopts innovation
adopts innovation based
aforementioned relationships
among administrative innovation
among others
apple iphone
applicant attraction
assisted accounting
attraction activities
bandwagon hypothesis
bandwagon pressure
better performance
binary logit
binary variable coded
brand equity
brand equity development
brand equity strategy
brand information
brand name
brazilian export
brazilian firms
business management
business model
business model innovation
business models
business operations
business performance
business research
business risk
business strategy
case study
case-study companies
changing technology
channel focus
choice process
communication marketing
communication proactiveness
communication strategies
communications model
competitive advantage
competitive environment
competitive environment moderates
competitive flexibility
competitive intensity
competitive market
competitive strategy
competitors rather
competitors’ geographic coverage
competitors’ prices
computer assisted
computer assisted accounting
conceptual framework
conceptual model
connection diagram
construction industry
consumer behavior
consumer internet
consumer involvement
consumer memory
consumer memory structure
consumer perceived
consumer perceived risk
consumer research
consumer satisfaction
consumer value
consumer values
consumers’ ability
continuous innovation
continuous innovation improvement
continuous innovation improvement concentration
control factor
control factors
corporate social
corporate social responsibility
create two-sided markets
creation process
creative abilities
csr effectiveness
current ecosystem
current research
customer behavioral learning
customer learning
customer loyalty
customer needs
customer orientation
customer participation
customer response
customer response orientation
customer responsiveness
customer satisfaction
customer service
customer value
decision making
decision making usefulness
demand analysis
demand turbulence
developed product
development process
development stages
development strategies
different firms
diffusion researchers
diversified customer behavioral learning
dynamic global
dynamic global marketing
dynamic marketing
economic benefits
economic conditions
effective customer
effective customer response
effective customer response orientation
electronics businesses
electronics industry
empirical studies
employee satisfaction
employees involved
enterprise performance
entrepreneurial audit
entrepreneurial orientation
environmental uncertainty
executive vision
existing two-sided markets
explain innovation success
explaining competitive advantage
explanatory variables
export market
export marketing
export markets
export performance
external funding
external marketing
external sources
factor analysis
financial benefits
financial institutions
financial measure
financial measures
financial obstacles
financial performance
financial services
financial services industry
financial statement
financial statements
financial statements quality
firm capital
firm performance
firm size
firm value
firm’s ability
firm’s environment
five senses
flexible marketing
flexible marketing channel
flexible marketing channel focus
following factors
food product
food product business
front end
future research
fuzzy front end
gain competitive advantage
general manager
generally available
generally available sources
global consumer
global consumer value
global consumer values
global market
global marketing
goldman sachs
government bank
government policy
government research
government standards
government support
green leaf
high level
high tech
high tech imports
high tech marketing
high technology
high technology product
highly important
highly important source
honey marketing
honey marketing system
honey production
honey supply
human resource
human resource manager
hypothesis proposed
hypothesized relationships
ict access
idea management
important customer
important role
important source
incremental product
incremental product innovation
incremental product innovations
independent measures
independent variable
independent variables
indian managers
influence firms
information sources
information system
information systems
information technology
innovation activities
innovation adoption
innovation context
innovation culture
innovation development
innovation diffusion
innovation efficiency
innovation factors
innovation failure
innovation goals
innovation improvement
innovation improvement concentration
innovation management
innovation performance
innovation process
innovation project
innovation projects
innovation promotion
innovation promotion competencies
innovation research
innovation stage
innovation stage products
innovation teams
innovation theory
innovation theory characteristics
innovation value
innovation value chain
innovation value chains
innovation-competitive advantage relationships
innovation-related norms
innovative ideas
innovative products
integrated marketing
integrated marketing communication
integrated marketing communications
integrated marketing strategy
internal sources
international business
international journal
international marketing
international marketing review
international marketing strategy
internet lifestyle
internet lifestyle themes
introduce product
introduce product innovations
invention stage
invention stage products
job success
key research
knowledge acquisition
knowledge integration
knowledge management
large businesses
large number
larger firm
lead-user characteristics
leadership style
lifestyle themes
literature review
little emperors
logistics firms
logistics innovation
making usefulness
management activities
management journal
management review
management science
managing innovation
manufacturing processes
manufacturing strategy
market analysis
market attractiveness
market development
market excellence
market information
market innovations
market orientation
market perception
market performance
market research
market sensing
market sensing orientation
market share
market sources
market strategy
market uncertainty
market value
marketing
marketing activities
marketing adaptation
marketing adaptation strategy
marketing advantage
marketing channel
marketing channel focus
marketing communication
marketing communications
marketing development
marketing excellence
marketing growth
marketing information
marketing information system
marketing information systems
marketing intelligence
marketing literature
marketing management
marketing manager
marketing managers
marketing media
marketing message
marketing orientation
marketing outcomes
marketing performance
marketing perspective
marketing planning
marketing practice
marketing proficiency
marketing program
marketing research
marketing strategies
marketing strategy
marketing system
mathematical expression
mean indicating
memory structure
moderate degree
moderate level
money-making side
nandi north
nandi north county
networking activities
neutral element
neutral elements
new business
new business models
new idea
new idea generation
new ideas
new information
new innovation
new knowledge
new market
new markets
new metrics
new money-making
new money-making side
new product
new product development
new product development process
new product success
new products
new scale
new service
new venture
new ventures
new york
nigerian banks
nonfinancial measures
obstacles related
one-child policy
open components
operational innovation
operational innovations
opinion leaders
opinion leadership
organization even
organizational barriers
organizational characteristics
organizational culture
organizational innovation
organizational innovations
organizational learning
organizational level
organizational members
organizational performance
organizational structure
orthogonal array
outside organization
past customers
perceived risk
percent higher
performance measures
performance relationships
planning efforts
plant during
political climate
political stability
positioning strategy
positive effect
positive relationship
positively related
proactive marketing
proactive marketing strategy
process innovation
produce higher firm value
produce real
product design
product development
product development process
product diversity
product features
product innovation
product innovation management
product innovations
product management activities
product strategy
product-market innovation
project development
promotion competencies
purchasing power
real economic
real economic benefits
regulatory environment
relationship orientation
relationships among
research sources
research sources index
research study
response orientation
results indicate
results show
sales management
sales management activities
sales performance
sensory marketing
service innovation
service quality
services industry
significant impact
significantly different
single companies
small business
small businesses
social aspects
social responsibility
sources index
specialized government
specialized government bank
specialized government banks
statements quality
strategic marketing
strategic orientation
strategic programs
study area
success factors
superior customer
superior customer value
superior value
supply chain
supply chains
tea industry
tea marketing
team members
team work
tech marketing
technical innovation
technological change
technology product
three case-study companies
three nonfinancial measures
three years
tmt heterogeneity
top management
top management leadership
top managers
trade marketing
traditional marketing
traditional model
transformational leadership
two-sided market
two-sided market model
two-sided markets
utilized elements
valuable marketing
valuable marketing communication
valuable marketing communication proactiveness
value chain
variable coded
various creative abilities
west pokot
west pokot district
work environment
year olds
young people